Number of Zdravlje Plus loyalty programme members reaches 100,000

There are currently 116 pharmacies that are actively participating in the loyalty programme in the Republic of Croatia. Owing to the continuous efforts of Oktal Pharma pharmacists and employees, today, nearly three years after its inception, the loyalty programme membership is 100,000 strong.

The Zdravlje Plus programme was launched in late 2014 with the aim of strengthening the partnership between pharmacies and Oktal Pharma. The objective was to improve the existing and develop a new form of cooperation with pharmacies participating in the programme, and to improve their business through continuous implementation of new trends.

One of the projects within the scope of the Zdravlje Plus programme is the loyalty programme Zdravlje Plus – Zajedno za zdravlje. During the first year of loyalty programme implementation, customers were issued loyalty stamp cards which, when fully stamped, made them eligible for discounts. In order to simplify the use, the option of creating a digital programme and card was under development, as well as collection, recording of points and redemption of benefits.

There are currently 116 pharmacies that are actively participating in the loyalty programme in the Republic of Croatia.

The Zdravlje Plus barcode loyalty card went into production in late 2015 as an upgrade of the initial loyalty programme.

In addition to the expertise, reliability, and intrinsic quality of pharmacy services, the loyalty programme rewards and builds the trust of customers. The Zdravlje Plus loyalty programme enables customers to collect points with each purchase at Zdravlje Plus pharmacies, and the points can be later redeemed for a discount for a single purchase of their own choosing. The Zdravlje Plus loyalty programme provides many other benefits such as once per year birthday discount, eligibility for sweepstakes, and redeeming other benefits.

There are currently 116 pharmacies that are actively participating in the loyalty programme in the Republic of Croatia. Owing to the continuous efforts of Oktal Pharma pharmacists and employees, today, nearly three years after its inception, the loyalty programme membership is 100,000 strong.