ZDRAVLJE PLUS

ZDRAVLJE PLUS PROGRAMME

Aware of the need of pharmacies to form affiliations and strengthen their market position, Oktal Pharma launched the Zdravlje Plus programme in 2014.

The principal mission and vision of the programme is to provide marketing and logistical support to participating pharmacies.

The aim of the Zdravlje Plus programme is to improve the business activities of participating pharmacies by respecting pharmacy values and meeting the demands of day-to-day operations. The know-how of participating pharmacies is the bedrock on which the continuous development of the Zdravlje Plus programme is based.

Four key models form the basis of the programme:

 

1. LOYALTY PROGRAMME

In addition to the expertise of pharmacists and the intrinsic quality of pharmacy services, the Zdravlje Plus loyalty programme offers the possibility of building customer trust. By making purchases in Zdravlje Plus pharmacies, customers collect points and are granted discounts for purchases of their own choosing.

There are currently more than 140 pharmacies that are actively participating in the loyalty programme in the Republic of Croatia. Owing to the continuous efforts of Oktal Pharma pharmacists and employees, today, nearly three years after its inception, the loyalty programme membership is 100,000 strong.

2. SALES PROMOTION

Through the Zdravlje Plus programme, Oktal Pharma provides its partners with various marketing tools for sales promotion.
 
Zdravlje Plus Leaflet
Every month patients can find new promotional leaflet offering great products and fantastic discounts in Zdravlje Plus pharmacies. More than 350,000 leaflets are distributed every year and more than 400 products are discounted annually. 
 
Zdravlje Plus Category Management
The use of this marketing tool enables better management of over-the-counter product categories in pharmacies. 
An individualised approach ensures the satisfaction of pharmacists with the new pharmacy layout and enables customers to navigate the product range more easily. The final result is evidenced by the increase in over-the-counter product sales. Over 3000 hours were spent on arranging pharmacy inventory for display and almost 16 kilometres of shelves were stocked for display. 

+

pharmacies in the programme

,000+

loyalty programme members

+

professional training courses

,000+

satisfied customers every day

3. PROFESSIONAL TRAINING AND ADDITIONAL SERVICES

Oktal Pharma regularly organises professional training courses and workshops for its partners within the scope of the Zdravlje Plus programme.

In addition to training in the field of pharmacy, various training courses on business skills that facilitate the everyday work of pharmacists are also held regularly and so far over 1200 pharmacists participated in the trainings.

By providing additional pharmacy services within the programme, pharmacists raise the patients’ awareness of the importance of taking care of one’s own health and responsible self-medication. 

More than sixty Zdravlje Plus pharmacies are currently providing counselling services entitled Inhaler Technique, Metabolic Syndrome Risk Assessment, and Nutrition Programme.   

4. OTHER BENEFITS

Oktal Pharma provides Zdravlje Plus programme members with various types of legal and business advice related to the pharmacy profession.

We often organise exclusive sales activities that are reserved for Zdravlje Plus programme members.
 

For more information, please contact us at:
t: +385 1 6596 869
e: zdravljeplus@oktal-pharma.hr